The International Fair and Museum is concerned with introducing the prophet’s biography, his great manners, his noble morals, and his flexible teachings, in a cultured comprehensive manner using the latest technologies, under the supervision of the Muslim World League.
VISION
International leadership in the field of demonstrating Islam in its true and pure image, and in its noble and elevated teachings, and that it is a message of mercy, love, justice, peace, and moderation, through cultural exhibitions and museums where the beauty of buildings and the majesty of meanings are combined.
MISSION
Providing the largest, most comprehensive, modern, and accurate means of displaying the art of praise to God, and the comprehensive cultural overview of Allah’s names, qualities, signs of greatness, angels, books, and messengers, as well as the comprehensive cultural overview of the Prophet, his noble manners, great morals, and flexible teachings, in a distinct scientific and research-based approach, using the latest technologies, and the most advanced and creative presentation tools.
OBJECTIVES
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Implementing the latest technological tools in presenting the core of Islam, its lofty purposes, and qualitative teachings.
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Taking the most benefit from the culture of exhibitions and museums that combine enjoyment with persuasion in praising God and in introducing His names, qualities, signs of greatness as well as in giving a comprehensive introduction about the Prophet, his great morals, noble manners, and lofty teachings.
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Giving a comprehensive presentation of the prophets illustrating their due love, appreciation, respect, and that it is a must in Islam to believe in them.
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Emphasizing the meanings of justice, love, peace, coexistence, dialogue, compassion, and tolerance, called for by the divine messages, and emphasized by Prophet Muhammad’s message; and bringing those meanings close to the hearts and minds of people through research-based work, advanced technical tools, and interesting interactive screens.
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Contributing to the activities that confront ideas of extremism, radicalism and terrorism through intellectual works, mental proofs, scientific arguments, and civilized humanistic actions.
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Creating educational and cultural recreational platforms that combine entertainment and education, elevates tastes, instills morality, and maintains the system of religious, national, and social values.
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Affirming pride in our values, boosting the sense of belonging to the nation, and instilling pride in the unique cultural and historical heritage.
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Introducing Islamic monuments, cultural landmarks, and the Muslims’ humanitarian contributions throughout history.
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Encourage effective tourism by holding high-end cultural events and creating distinctive tourist attractions that combine purposeful guidance with sublime entertainment.
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Contributing to clarifying the important role of Saudi Arabia in serving the Holy Quran, the Holy Sunnah and the architecture of the Two Holy Mosques.
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